www.stoptextsstopwrecks.org
Stop the Texts. Stop the Wrecks is a national campaign put together by The Ad council, The State Attorneys General and The National Highway Traffic Safety Administration (NHTSA). This campaign aims to alert the danger of texting while driving.
Stop the Texts. Stop the Wrecks is a viral campaign that makes use of the social networks, such as Facebook, Twitter and Youtube. The purpose of this project was the construction of a main web site connected to all of the dedicated channels in each of these networks.
The project had a lot of front end work for visual and speed performance effects. CSS and Javascript techniques were used in order to add more dynamics and attractiveness, envisioning a better user experience.
The focus on the back end work was on the connection to the social networks API. Such connections enable the users to manifest their opinion about texting while driving in their social profiles, without having to leave the web site. Using official documentations and other sources the API connections turned out to be ver flexible and easy to be implemented.
In addition to having connection to the social media networks for better promoting, the web site is also accessible to the visually impaired, following the 508 compliance. This was extremely important since it is required by law that all government entities offer online content that is accessible to users with physical disabilities.












